Nobel laureates publish in PLoS ONE

I have discovered that many scientist don't know about the publishing foundation PLoS, and certainly not about the particular journals. Well, PLoS ONE is the, in my opinion, most exiting of the journals that PLoS publishes. It is a multi-disciplinary journal that publishes any paper that is "is technically sound and worthy of inclusion in the published scientific record" and it has a system for readers to submit comments and evaluations of papers.

However when I explain about PLoS ONE, the newness, the multidisciplinarity and the criteria for publication that favor "soundness" over "importance" often does not sound appealing to scientists.

Therefore it is great to notice that the newly awarded Nobel Laureate Françoise Barré-Sinouss recently chose to publish in PLoS ONE. If it is good enough for her ...